HOME         PROJECTS         ABOUT        CONTACT
Motion graphics
Experiments
Pop culture

Video titles & graphics 


Scroll down to check out my work and process creating animations for Ed Sheeran, Reneé Rapp, and more! 


Ed Sheeran - Subtract

Full album titles and credits 

Main title, Boat title card, end credits

For Ed Sheeran’s 2023 album Subtract I had the pleasure of being tasked with creating title animations for the project as a whole, as well as a title graphic for each of the 13 accompanying music videos. It was an exciting collaboration and an interesting challenge to set the mood at the start of each track with a refined and consistent visual. The final results are above, with additional options and process below. 



Process &
exploration


As I began to explore concepts I was inspired by the more serious, introspective tone of the album, as well as the title itself. I wanted to create something with high contrast and a sense of intensity. 




The images above and to the left show a number of stills created to demonstrate and test various aesthetic directions for the project. 


Animated concepts

Unused potential directions 

Unused animated concepts

The video above shows potential animated concepts for the main titles and the individual video titles. Some are more refined than others; I wanted to show the breadth of exploration that I covered to find the best fit for this album. I really enjoy this phase of a project where I am creating a wide ranging set of potential executions. 



Reneé Rapp, Megan Thee Stallion - Not My Fault

Song title graphics 

Animated titles at the start of the song created by me 


Maisie Peters - Body Better

Song title graphics

Animated titles at the start of the song created by me - one my favorites, it was really fun to create the VHS logo inspired animation.  


Sabrina Carpenter - Feather

Song title graphics

Animated titles at the start and end of the song created by me 


Girl in Red - I’m Back

Song title graphics

Animated titles at the start of the song created by me


Joseph Allwein 2025
josephallwein@gmail.com